Your Resource for All Things MarTech

Welcome to LibraryM your resource for all things MarTech! Created by CabinetM and a consortium of MarTech groups and companies, our goal is to make it easy for you to find all the information, resources, and help you need to succeed.  Think of LibraryM as your personal research assistant, we’re doing the heavy lifting so you don’t have to.

Don’t Miss:

Reading

The MarTech Weekly — a new weekly newsletter from Down Under! Published every Sunday by Juan Mendoza, marketing technology strategist at The Lumery, MTW covers the latest news, research, and important work in marketing tech.

Listening

Customer Experience Decoded is CMSWire’s semi-monthly podcast designed to deliver insights from leaders driving the evolution of customer experience, with an emphasis on digital touchpoints, customer journeys, respectful data management, and the voice of the customer. Each episode is designed to help you better understand how industry leaders are managing customer experience and the value these practices can bring to your customers’ and employee’s daily lives. Have a question, comment, idea, or guest suggestion? Drop us a line at [email protected].

Recent Articles

  • CMSWire: Why Digital Transformation Fails
  • MarTech Today: Facebook testing virtual reality ads in Oculus VR
  • MarTech Zone: Adding an Email Preheader Increased My Inbox Placement Rate by 15%
  • MarketingTech: Consumers are being driven to competitors by outdated site search
  • MarTech Series: Concerned About Online Privacy? Try A Different Kind of Search Engine
  • MarketingDive: How Yum Brands generates sales, cultural impact with a three-pronged marketing framework
  • SalesTech Star: How Retailers Create The Ultimate Customer Experience With Audio-Out-Of-Home
  • Search Engine Land: Google expands GMB profile editing capabilities in Search and Maps
  • MARTEHCUBE: Retail TouchPoints Launches Retail ThinkTank
  • MarTech Vibe: Merging Online and In-store Grocery Shopping Experiences

The Impact of New Technology

Posted by Charlie Saunders, Co-Founder of CS2 on LinkedIn, this chart is a simple yet effective representation of what happens when more tools are added to the MarTech Stack and highlights the need to add resources as stacks increase in complexity.  Charlie says “Yes, some tech out there makes MOps’ jobs easier but 99% of the time more tech adds complexity. Exponentially.  With each tool you need to think about: implementation, integrations, order of operations, data flow, data sync, legacy issues to work around, day-to-day management, maintenance, troubleshooting, training, onboarding, and adoption.  And that’s why the #1 reason for new tool implementation failure is lack of human power and resources.”  Find Charlie on LinkedIn, catch him on his podcast, FWD: Thinking, or check out what he does at CS2 Marketing.

Spotlight 

The MarTech Innovation Report

Check out the latest version of CabinetM’s MarTech Innovation report to see all the latest new product announcements, acquisitions, and new MarTech investment.

New Product Spotlight

LatentView announced the launch of its Growth Accelerator, helping enterprises win and retain customers, and open new revenue streams through data-driven insights.

Plezi launched Plezi One, a free marketing tool that helps companies boost the number of prospects generated through their website and assists in understanding marketing performance.


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Data Spotlight